Client brief homework
Why do clients write briefs?
One reason clients write briefs is so it leads to better, more efficient and measurable work. This is because a brief allows you to prepare as best as possible for a task. 79% of clients say it is hard to produce quality work without a good brief. The client brief can be considered the platform for communication campaign. This can enable great solutions to a problem.
Another reason clients write briefs is because it saves time and money. 98% of clients say that sloppy briefing wastes time and money. Clients also say that briefs that are not up to scratch means that the project usually suffers with time pressures.
The final reason clients write briefs is for fairer remuneration. Marketing people lack accountability for all the money they spend. 90% of agencies agree that. payments by results is impossible without fully agreed business objectives. Whatever task a small brief such as a list of threats or equipment needed is foundation stone.
Principles behind a good brief
To write a good brief it has to be written. This is because it is formal and is to be taken seriously. Also, it forces the client to consider the request. 98% of agencies believe that combining a verbal and written brief is ideal.
Another thing that needs to be used in a good brief is clarity of thinking. Clarity of thinking allows you to write a good brief because it gives you a very clear understanding of what you are trying to do. It also strengthens the chance of not making a mistake.
The last principle behind making a good brief is clearly defined objectives. Clearly defined objectives is very helpful because having clear instructions make it less likely for you to make a mistake. It will also ensure that your project gets done at a faster and a more efficient pace.
What elements should a good brief contain
Project management- Overlooks on the project being worked on.
Where are we now?- This question will ensure that the project gets finished on time.
Where do we want to be?- This question will make sure you know what your objective is.
What are we doing to get there?- This question ensures you know the tasks to get to your overall objectives.
Who do we need to talk to?- Knowing who to talk to will improve the quality of your project.
How will we know we arrived?- Knowing you arrived is essential so your project runs efficiently.
Practicalities- This can ensure that you have a plan. You will know what you are doing.
Approvals- Having approvals makes the project efficient.
Another reason clients write briefs is because it saves time and money. 98% of clients say that sloppy briefing wastes time and money. Clients also say that briefs that are not up to scratch means that the project usually suffers with time pressures.
The final reason clients write briefs is for fairer remuneration. Marketing people lack accountability for all the money they spend. 90% of agencies agree that. payments by results is impossible without fully agreed business objectives. Whatever task a small brief such as a list of threats or equipment needed is foundation stone.
Principles behind a good brief
To write a good brief it has to be written. This is because it is formal and is to be taken seriously. Also, it forces the client to consider the request. 98% of agencies believe that combining a verbal and written brief is ideal.
Another thing that needs to be used in a good brief is clarity of thinking. Clarity of thinking allows you to write a good brief because it gives you a very clear understanding of what you are trying to do. It also strengthens the chance of not making a mistake.
The last principle behind making a good brief is clearly defined objectives. Clearly defined objectives is very helpful because having clear instructions make it less likely for you to make a mistake. It will also ensure that your project gets done at a faster and a more efficient pace.
What elements should a good brief contain
Project management- Overlooks on the project being worked on.
Where are we now?- This question will ensure that the project gets finished on time.
Where do we want to be?- This question will make sure you know what your objective is.
What are we doing to get there?- This question ensures you know the tasks to get to your overall objectives.
Who do we need to talk to?- Knowing who to talk to will improve the quality of your project.
How will we know we arrived?- Knowing you arrived is essential so your project runs efficiently.
Practicalities- This can ensure that you have a plan. You will know what you are doing.
Approvals- Having approvals makes the project efficient.
This is only the first part of the homework. You were asked to complete two more summary tasks of this document. Please get this done immediately.
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