Sponsorship

1. What is the purpose of the music video?
The purpose of the music video was to advertise a Chevy Sonic.
2.Who is it sponsored by?
It was sponsored by a car company named Chevy.
3. Why did OK GO agree to this? What is their view on music videos?
OK GO liked the idea of doing a music video for the car. They believe that it is a unique and not many bands do music videos for commercial purposes .
4. Which companies have sponsored OK GO's work so far?
The companies that have sponsored OK GO so far are Land River, Samsung and State Farm Insurance.
5. How much sponsorship did they receive from the company?
The sponsorship was in the region of $500,000 and $1 million.
6.What did the sponsorship buy?
Chevy paid for a couple of Sonics and set up the band in California in warehouses for two months.
7. Where was the filming location and how many separate location set ups did the production team need to create?
The production company rented a remote canyon ranch off the highway connecting L.A. with the Mojave Desert. The filming was on a dirt course that was about two miles long.
8. How long did the video take to film?
It took four days to film the video.