TV advertising
Summary
TV advertising on different channels.Shows how much money is spent on advertising on each channel.
-It is predicted that by 2020 online adverts will account for 60% of marketing budgets while TV will represent just 21.5% - a decline from the projected 25% slice anticipated this year.
ITV
A 30-second ad during ITV's breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000. For a daytime slot, ads of the same time length come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 £30,000.
Channel 4
On average Channel 4 is cheaper than ITV. A 30-second slot on daytime TV can cost between £1,000 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000.
Channel 5
Channel 5 is the cheapest national ex-terrestrial channel to advertise on. The typical cost of a day rate ad is £800 to £1,600. A peak time slot which can be purchased for breaks during programmes like Neighbours or Big Brother can cost between £2,500 to £4,500.
SKY 1
The cost to advertise on Sky One during daytime shows can be anything between £150 to £250. A 30-second slot during peak time between the likes of the Simpsons can cost anything from £650 to £1,150.
Sports channels
TV advertising on different channels.Shows how much money is spent on advertising on each channel.
-It is predicted that by 2020 online adverts will account for 60% of marketing budgets while TV will represent just 21.5% - a decline from the projected 25% slice anticipated this year.
ITV
A 30-second ad during ITV's breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000. For a daytime slot, ads of the same time length come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 £30,000.
Channel 4
On average Channel 4 is cheaper than ITV. A 30-second slot on daytime TV can cost between £1,000 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000.
Channel 5
Channel 5 is the cheapest national ex-terrestrial channel to advertise on. The typical cost of a day rate ad is £800 to £1,600. A peak time slot which can be purchased for breaks during programmes like Neighbours or Big Brother can cost between £2,500 to £4,500.
SKY 1
The cost to advertise on Sky One during daytime shows can be anything between £150 to £250. A 30-second slot during peak time between the likes of the Simpsons can cost anything from £650 to £1,150.
Sports channels
Rates for a half-minute-long ad vary widely depending on the type of sport, the type of advertiser and even the team that’s playing. For instance, a Chelsea v Arsenal match will have a totally different price to Sunderland v Hull. The average estimated cost of a 30-second slot on Sky Sports during peak time can fall anywhere between £60 to £750. Daytime rates for the channel come in at £10 to £50.
An introduction or summary providing some insight into what you have written about would be really useful as it is not clear what you have created or why. When you come to revise this you will not remember what it is.
ReplyDelete